Add to this acquisitions that strengthen Cognizant’s digital services capabilities such as Zone in 2017, Netcentric in 2017, and Softvision in 2018, and Cognizant’s Salesforce services skills start to resemble a solid end-to-end portfolio of Salesforce services offerings and an increasing credibility in the CX market in general.Īll of this investment is leading to some significant results. These include Advanced Technology Group (ATG) in 2018, a specialist in Salesforce CPQ and billing, and SaaSFocus, which is a Salesforce Platinum partner in Australia and India.
This recent flurry of activity is not new Cognizant has been on a Salesforce services acquisition spree for a few years. With this latest addition, Cognizant is doubling down on Marketing Cloud and the potential for synergy with its other CX assets.Ĭognizant is becoming a recognized leader in the Salesforce services market
In the same month, the services giant also announced its intention to acquire France-based EI-Technologies, which is also a Salesforce Platinum partner.
#CODE ZERO SALESFORCE CODE#
In February 2020, Cognizant acquired Salesforce Platinum Code Zero, a cloud-based configure-price-quote (CPQ) and billing solutions services specialist. Cognizant completed a hat-trick of Salesforce-related acquisitions in Q1 of 2020 by adding US-based digital marketing consultancy Lev to its arsenal in March. OneOffice Mindset & Horizon 3 InnovationĬognizant doubles down on Salesforce marketing cloud and CX with Lev acquisitionĮxecutives embarking on a Salesforce or CX services engagement need to keep abreast of Cognizant’s acquisitions to understand its growing strength of services and delivery capabilities.
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